VIDEO: Rihanna on Good Morning America – Talks New Philanthropic Role with MAC Viva Glam

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NEW YORK, NY - JANUARY 29: Rihanna attends the MAC Cosmetics Launch of Viva Glam Rihanna at MAC Store Soho on January 29, 2014 in New York City. (Photo by Dimitrios Kambouris/Getty Images for MAC Cosmetics)

Rihanna….  let the “iconic” name sink in.   I don’t really have to say much more.   She’s done it all, won it all,wore it all, sung it all….and now she gives back in a major way.

Riri, fresh off her Grammy win last week for Best Urban Contemporary Album, is partnering again with MAC Viva but this time for a very worthy cause.   After launching three sell-out collections with the brand, the Bajan bombshell is not just a “creative” partner.  Rihanna is now also the face of Viva Glam, fronting a bold lipstick and lipgloss, with all proceeds going to the Mac AIDS Fund, which helps people living with the disease.

According to John Demsey, group president of Estee Lauder, which owns Mac, Rihanna takes her role with the brand quite seriously.   In other words, Rihanna is taking her grown woman sexy to another level….philanthropy baby

NEW YORK, NY - JANUARY 29:  Rihanna attends the MAC Cosmetics Launch of  Viva Glam Rihanna at MAC Store Soho on January 29, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for MAC Cosmetics)
NEW YORK, NY – JANUARY 29: Rihanna attends the MAC Cosmetics Launch of Viva Glam Rihanna at MAC Store Soho on January 29, 2014 in New York City. (Photo by Dimitrios Kambouris/Getty Images for MAC Cosmetics)

Remember, people its not how much you make, its how much you can give away (for the greater good of course!)  Gwan Riri!

RCS SIDEBAR:   Rihanna is killing it with her long straight hair, pink suit and red lips!  You betta werk!

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