Konshens continues to dominate as one of dancehall’s leading force crossing over into the mainstream in the past year. The Jamaican star’s voice shines bright on Bacardi’s latest “Break Free” commercial, airing across the nation. The track “Front of the Line” featuring vocals from Trinidadian soca artist Machel Montano is by heavyweight producers Major Lazer, who have collaborated with the spirits brand for “The Sound Of Rum” campaign.
Biggups to Konshens and Machel Montano for their hard work in continuing to bring brand Caribbean to the world!
