Launching his own record label, Ranch Entertainment, in 2012, Shaggy focused on re-building the brand Shaggy and revamping his career. With a plethora of hits and being a household name worldwide, one may ask why the need to revamp?
After 18 years of hit singles and sold out tours, Shaggy shifted his focus to going on his own, launching his own record label and making his own musical decisions. For the most part of 2013 we saw Shaggy take on a genre of music he loves dear to his heart and release his first ever 100% reggae album titled, ‘Out of Many, One Music’. Produced by legendary Sly Dunbar, Robbie Shakespeare and longtime friend and producer Sting International, Out of Many, One Music has received a Grammy nod for Reggae Album of the year.
“Out of Many, One Music is a classic album which people will listen to 10 years from now” says Hot97 Disc Joc Bobby Konders.
