The West Indian American Day Carnival Association (WIADCA) has partnered with Queens, NY based Irie Jam Media to produce and provide live coverage of the 48th Annual New York Caribbean Carnival Celebrations from September 3rd to the 7th, 2015. The 5-day extravaganza features an all-star lineup of Caribbean artists, outdoor dance concerts, Caribbean cuisine, colorful Carnival costumes, and competitions. The festivities culminate in WIADCA’s annual New York Caribbean Carnival Parade on Brooklyn’s Eastern Parkway on September 7th. The iconic “Labor Day Parade” attracts over one million spectators and participants to the parkway each year.
With strong ties to the Caribbean Community in the New York Metro area Irie Jam will assist WIADCA in expanding its signature event across Caribbean as well as mainstream markets. The partnership will provide increased exposure for the 5-days of activity through radio promotion on both Irie Jam 93.5FM and 103.9FM, direct marketing and social media platforms. duction resources to the partnership, including a live stream of the parade available at www.iriejamradio.com/wiadca.
Irie Jam Media has built a reputation as the premiere source for Caribbean entertainment in the tri-state area and has developed longstanding relationships with advertisers and sponsors seeking to reach Caribbean consumers across a variety of demographic categories.
“We are looking forward to working with Irie Jam to identify additional support and sponsors for Caribbean Carnival Week Activities,” said Thomas Bailey, President of WIADCA.
Irie Jam Media brings 22 years of experience in radio, live event production and promotion to the annual event and will provide marketing, programming and live production resources to the partnership, including a live stream of the parade available at www.iriejamradio.com/wiadca .
“We are excited to partner with WIADCA once again to lend our expertise in live event promotion and production, and to raise the bar for coverage of live performances and live streaming of the West Indian Day Parade experience,” said Bobby Clarke, President & CEO of Irie Jam Media.
Event Schedule
On Thursday, September 3rd New York Caribbean Carnival Week 2015 activities kick off at 8:00pm with a unique Caribbean Freedom Festival, featuring KES the Band, costume competitions and Herbet Holler & the Freedom Party NYC©.
On Friday, September 4th, the annual Stay In School Concert and College Fair begins at 10:00am and the popular Brass Fest concert starts at 8:00pm features Ricardo Drue (2015 Antigua Soca Monarch), Lyrikal (Trinidad), Skinny Fabulous (St. Vincent 2015 Soca & Power Monarch), Pressure Busspipe (Virgin Islands), Ravi B (Trinidad 2015 Chutney Soca Monarch) and headliners Bunji Garlin (2013 Soul Train Award recipient), Soca diva Fay-Ann Lyons & the Asylum Vikings Band, hosted by DJ Redman (107.9FM) and MC Wassy.
Saturday, September 5th, starts off with the Junior Kiddies Carnival at 11:00am and at 8:00pm attendants will enjoy the sweet sounds of steel pan music at the annual Panorama showcase, where 11 steel orchestras vie for the 2015 Steel Band Champion title.
On Sunday, September 6th Irie Jam Radio will host its 22nd Anniversary Celebration at Roy Wilkins Park featuring performances by Dexta Daps, Kymani Marley, Christopher Martin, Edwin Yearwood, Assassin, Gully Bop, Bugle, Chi Ching Ching, T.I.F.A., Ding Dong, Kranium, Tiger, Johnny P, Flourgon, the Nomads the Band and more exciting special guests. The daylong anniversary celebration begins at noon and will run until 8:00pm. Tickets can be purchased online at www.iriejamradio.com or at participating outlets.
On that same evening WIADCA will showcase the legends in Caribbean music with performances by the Mighty Sparrow, David Rudder, Swallow (Antigua) and Edwin Yearwood (Barbados 2015 Sweet Soca Monarch), plus the King & Queen of the Bands Competition.
All staged events will occur behind the Brooklyn Museum, with the exception of the Irie Jam Anniversary Celebration, which will take place at Roy Wilkins Park in Jamaica Queens. Events will run from Thursday, September 3rd through Monday, September 7th (Labor Day), culminating with the New York Caribbean Carnival, North America’s largest street parade/dance party on Eastern Parkway from 11:00am – 6:00pm.
Event tickets are available at www.etix.com/ticket/v/10546/wiadca-labor-day-concert-series-2015
