German glue manufacturer Loctite jumped into the Super Bowl game in a big way with a Jamaican dancehall reggae commercial.
As I watched “the most watched Super Bowl ever”, I was quite surprised when I heard the familiar beats of dancehall music. I thought to myself, am I hallucinating? Am I really hearing dancehall music during a Super Bowl commercial? As it turns out, I wasn’t hallucinating Loctite created the dancehall party commercial replete with bubbling dancehall party goers, lyrics and a lead singjay who seemed to be channeling Beenie Man minus the locks (just a likkle…LOL)!
“If you make a ting and break a ting, its no problem” ~Loctite Super Bowl commercial
This commercial gets my vote for favorite Super Bowl ad!!
