As Bostonians and their neighbors battle with new blankets of snow this week, the U.S. Virgin Islands Department of Tourism is encouraging New Englanders to escape the deep freeze for warm weather delights.
A targeted two-week television advertising campaign being unveiled this week will reach thousands of households in the Boston area.
“With the frigid weather in the Northeast, we are ready to welcome winter-weary travelers with a dose of Virgin Islands sunshine, warmth and genuine hospitality,” ~Beverly Nicholson-Doty, United States Virgin Islands’ Commissioner of Tourism.
This new round of advertising supports the sales team’s efforts at last weekend’s Boston Globe Travel Show where travel agents and consumers made numerous inquiries about the Territory’s unique offerings.
Last month, the U.S. Virgin Islands benefited from a rebroadcast of a VI-focused special airing on “Chronicle” news magazine on WCVB-TV, the local ABC affiliate for the greater Boston area.
JetBlue Airways offers nonstop flights from Boston’s Logan International Airport to St. Thomas, while other airlines provide seamless connections to the Territory.
For more information about the United States Virgin Islands, go to VisitUSVI.com, follow us on Twitter (@USVITourism) and become a fan on Facebook (www.facebook.com/VisitUSVI). When traveling to the U.S. Virgin Islands, U.S. citizens enjoy all the conveniences of domestic travel – including on-line check-in – making travel to the U.S. Virgin Islands easier than ever. As a United States Territory, travel to the U.S. Virgin Islands does not require a passport from U.S. citizens arriving from Puerto Rico or the U.S. mainland. Entry requirements for non-U.S. citizens are the same as for entering the United States from any foreign destination. Upon departure, a passport is required for all but U.S. citizens.
