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MAXIM’s Big Game Weekend got off to a great start last night. Guests, celebrities and NFL players alike enjoyed the night sipping on signature Patrón cocktails, AQUAhydrate® electrolyte enhanced PH9+ water, and snacking on Wonderful® Pistachios. Philippe by Philippe Chow was handpicked by Maxim from the best restaurants in NYC to cater the event. Touch by Alyssa Milano will be showcasing their women’s sports licensed fashion collection while Heavenly Mountain Resort brings Lake Tahoe to NYC with an ice luge, shot skis, and more!
Feeling brave? Challenge the beautiful MAXIM models to a dance off while grooving to the sounds of DJ JUS-SKE. ESPACE, the 10,000 square feet venue, is located on the west side of midtown located right at the epicenter of NFL’s Super Bowl Boulevard in the heart of the action.
Tonight’s festivities are kick off and 10 PM at ESPACE (635 West 42nd Street, NYC) and will feature hip hop artist Kenrick Lamar — YAAASSSS!!!!
About Talent Resources Sports:
Talent Resources Sports facilitates a wide variety of athlete engagements including product placement, personal appearances, and long-term brand endorsements. Talent Resources maintains close relationships with athletes, managers, owners, and sponsors across a wide range of sports. We work with corporate clients to integrate athlete-driven campaigns into an overall marketing strategy. We also offer brand management services to athletes looking to crossover and build their brands in other mainstream markets. For clients looking to expand their reach into the world of sports entertainment, we’re able to conceptualize, broker and implement campaigns that will create long-lasting impressions in the media and on the public.
About Maxim Magazine:
Maxim magazine is the largest young men’s lifestyle magazine in America reaching nearly 9 million readers each month. Maxim Digital encompasses Maxim.com and has an online portfolio that reaches 2.4 million unique visitors each month. Maxim magazine is published in 17 countries and distributed in 70 territories worldwide. More information is available at www.maxim.com.
About Heavenly:
High above the sapphire-blue waters of Lake Tahoe, Heavenly Mountain Resort is one of the most unique mountain resorts on the planet. Combining 4,800 acres of off-the-grid terrain and incredible views of Lake Tahoe with high-octane, non-stop nightlife, Heavenly offers a high-energy resort experience like no other. Visitors to Heavenly come prepared to go “all-in” because Heavenly is for those who are up for first chair and are still going strong after last call. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States. Visitwww.skiheavenly.com or call 800-HEAVENLY to learn more.
About Wonderful® Pistachios:
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in part of the San Joaquin Valley, the agricultural heartland of California. Wonderful Pistachios are available in a variety of sizes at retail outlets and grocery stores nationwide. For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit getcrackin.com, facebook.com/wonderfulpistachios andtwitter.com/getcrackin.
About AQUAhydrate:
AQUAhydrate, Inc. is a Southern California-based health and fitness water company founded on innovative technology and science. Through a proprietary process, its water is purified to some of the most rigorous standards in the industry, supplemented with electrolytes and natural trace minerals and raised to an alkaline pH of over 9. It is this powerful synergy between alkalinity, electrolytes and minerals which fuels ultimate hydration, balance and performance, and which has made AQUAhydrate the water of choice for myriad health/fitness authorities and professional athletes. AQUAhydrate is proud to have Sean “Diddy” Combs and Mark Wahlberg as active investors and board members. AQUAhydrate is available at retail locations across the U.S. and at www.aquahydrate.com. Follow on Facebook (facebook.com/AQUAhydrate) and Twitter (@AQUAhydrate).
About Philippe by Philippe Chow
With over 30 years of experience at the helm of the most sought-after kitchens all over the world, Philippe Chow has paved the way for traditional Chinese Cuisine fused with a modern twist in New York City and the recently opened Beverly Hills location. Since opening in 2005, the eponymous world-renowned Chef Philippe Chow has wined and dined the biggest A-list names including Oprah Winfrey, Robert De Niro, Jay Z and Beyonce, Anne Hathaway, Lady Gaga and many more. With extensive knowledge and an extraordinary skill set, Philippe Chow draws upon his classical culinary training and extensive pedigree, putting his own spin on traditional Chinese cuisine with results that are modern, flavorful and theatrical and featured in inventive and world famous dishes including the Glazed Spare Ribs, Nine Season Spicy Prawns, Mr. Cheng’s Noodles and the Crispy Beef. Featuring delicious food and inventive cocktails including The Philipptini, The Shanghai Philippe and the Midnight Mojito, Philippe Chow has played a pivotal role in the restaurant scene by creating an atmosphere that is both minimalist and stylish with impeccable attention to detail. With an intimate room featuring a signature palette of black, white and red, the chic modern design features plush banquettes and intimate booths that lend an air of opulence, while the private subterranean wine cellars offer the perfect setting for any event. Since opening, Philippe Chow has received top culinary accolades including “Best Peking Duck” from the NY Observer and “Best in Chinese” by Zagat.
About G-III Apparel Group, Ltd.:
G-III is a leading manufacturer and distributor of outerwear, dresses, sportswear, swimwear, women’s suits and women’s performance wear, as well as footwear, luggage and women’s handbags, small leather goods and cold weather accessories, under licensed brands, our own brands and private label brands. G-III sells swimwear, resort wear and related accessories under our own Vilebrequin brand. G-III also sells outerwear, dresses, performance wear and handbags under our own Andrew Marc and Marc New York brands and has licensed these brands to select third parties in certain product categories. G-III has fashion licenses under the Calvin Klein, Kenneth Cole, Cole Haan, Guess?, Tommy Hilfiger, Jones New York, Jessica Simpson, Sean John, Vince Camuto, Ivanka Trump, Nine West, Ellen Tracy, Kensie, Mac & Jac, Levi’s and Dockers brands. Through our team sports business, we have licenses with the National Football League, National Basketball Association, Major League Baseball, National Hockey League, Touch by Alyssa Milano and more than 100 U.S. colleges and universities. Our other owned brands include Bass, G.H. Bass, G-III Sports by Carl Banks, Eliza J, Black Rivet, Jessica Howard and Winlit. G-III also operates retail stores under the Wilsons Leather, Bass, G.H. Bass & Co., Vilebrequin, Calvin Klein Performance and Andrew Marc names.
