The recently launched Carnival Info Mobile App interfaces with top social media platforms and creates a social network centered around the complete Caribbean style Carnival experience.
Carnival Info Mobile app targets users within the Caribbean diaspora and carnival chasers world wide that are searching for latest Carnival information. Release July 10th, the app has more than 50,000k users on iPhone and growing quickly on Android.
Co-Founder of the app, Rudo Morrison, says his company is the largest carnival resource on the Internet and their love for the authentic Carnival experience has allowed them to develop this app, which is free to all carnival stakeholders so that everyone from Band leaders to event promoters can have free access to the apps users so that they may reach a broader audience.
Using geo-target marketing, Carnival Info Mobile builds profile information for its member by using smart filters which target a specific demographics based on age, gender, and Carnival locations. For the end user, it allows direct access to music, costumes and events in attempt to connect people, places and all things Carnival, like never before. The Carnival Info App is being compared to ‘Pinterest with a Carnival twist’.
The Carnival Info Mobile Apps abilities include being able to filter by location or events, customize trips to any Carnival taking place in the Caribbean, US, Canada or the UK, shop for mas bands and costumes, and share music.
RCS SIDEBAR: I will be putting this to the test for Miami Carnival and will follow up with my insight.
