Caribbean Fashionweek founder Kingsley Cooper, has announced the exciting launch of ShopCaribbeanFashion.com, an online Caribbean Fashion E-commerce website designed to introduce and export the crème of the region’s fashion design talent to an international audience.
The CFW team has partnered with Jessica Huie, Founder of London agency JH Public Relations (www.jhpr.co.uk) and international branding expert Kubi Springer (www.shebuildsbrands.com) to launch ShopCaribbeanFashion.com, introduce onsite shopping at CFW, and develop the brand’s business forum, which takes place on the morning of June 15, prior to the evening’s fashion show.
Caribbean Fashionweek (www.caribbeanfashionweek.com) is scheduled for June 11- 16, 2014 and will be held in Kingston, Jamaica.
Cooper said,“ we are all extremely excited about the evolution of CFW. This year’s event will give designers an opportunity to sell their collections not just to the attendees at the venue, but to a global audience. It is a return to the true essence of what Caribbean Fashionweek is about – empowering designers to create commercial business opportunities from their talent and drive export opportunities. We are delighted to have Jessica Huie and Kubi Springer invest their talent and dedication to the ShopCaribbeanFashion initiative.
CFW 2014 signifies an imperative evolution of the brand and we are looking forward to unveiling the new website.”
Designers will be invited to submit a 6-piece capsule of their larger collections to be shown at CFW. These select pieces along with other items from the collection will be available for sale on the ShopCaribbeanFashion.com website. The site is set to go live at the opening night of CFW 2014.
Additionally, this year’s event will see the launch of the shopping lounge on site, where attendees can shop the looks from their favorite catwalk collection and leave with their outfit in hand.
The business forum at this year’s event will be substantially broadened, with additional workshops on branding, Public Relations for creatives, securing finance and other integral topics, all geared at helping fashion designers and creative entrepreneurs to monetize their talent and create commercially viable businesses.
