S&H Public Relations is having a hard time finding artists who aren’t fixated on themes of sex and over-the-top materialism. Last month, the agency launched a campaign to find the next great female rapper. The national talent search, which started in March to celebrate Women’s History Month, was launched to find a female rap artist who embodies style, substance, and character. What has come as a result is far from what was expected.
S&H Public Relations’ co-founder Sebastien Elkouby says, “These rappers think that the only way to compete in this industry is to sell sex. In a way, they’re correct if all they’re interested in is 15 minutes of fame. But what we’re looking for is someone who has what it takes to make a long-term impact.” Taking Lauryn Hill as an example, S&H is looking for an artist who has the potential to be the voice of a generation. Elkouby adds, “Regardless of Lauryn’s personal struggles over the years, the bar she set when she was at her peak still applies to what a rapper can be today.”
S&H Public Relations is extending its April 15 deadline to May 15 to give artists a chance to submit their best work. Co-founder Carey Harris says, “Someone recently told me that our standards are too high. Why wouldn’t we aim for the stars? The right person is out there somewhere.”
For details and information, artists are encouraged to visit S&H Public Relations at http://www.SNHPR.com and click on Talent Search. Candidates are encouraged to send their links and copyrighted music to info@SNHPR.com.
