According to the New York Post, electronics giant Samsung inked an unprecedented $25 million deal to sponsor Rihanna’s upcoming album and tour.
Rihanna aka bad gyal Riri known for hit songs such as “Umbrella” and “Rude Boy,” is signed to Roc Nation, run by rap mogul Jay Z, who has had a long and profitable relationship with Samsung.
The Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album, sources said.
Samsung couldn’t immediately be reached for comment, while Roc Nation declined to comment.
Rihanna, the 27-year-old beauty from Barbados, is releasing an album in the next few weeks, reportedly titled “Anti.” It will be her eighth studio album. She has talked about wanting to approach an album release in a fresh way.
Gwaan Riri!!!
