Kingston, Jamaica – Dancehall artiste Wayne Marshall has scored an impressive 3 million views of the video for the hit single Go Hard in 24 hours. The video premiered on the mega website http://www.wordstarhiphop.com registering an incredible début when compared with big rap hits in the US market.
The single is produced by Baby G on the Ghetto Youths International label. Go Hard features top Jamaican DJ’s such as Aidonia, Bounty Killer, Agent Sasco, I Octane, Vybz Kartel and Damian “Jr. Gong” Marley.
Wayne Marshall believes the song resonates with fans as it features a positive message about perseverance and being goal oriented. He feels the message is well received because fans can relate to the artistes featured. “The single is a masterpiece, its catchy, filled with a good mix of lyrical content various styles from artiste that are loved by many. Filming the video was easy. We had a great time all brethren vibing,” Marshall explained.
The video conceptualized and shot by famed creative director Ras Kassa features all artiste on the single and illustrates a series of competitive environments where pushing the barrier yield results. The video features an impressive transition to each artiste unveiled through a dark curtain with an air of mystique.
Kassa describes the collaboration as a “magical moment for Dance hall.” He also describes the video’s accomplishment, as “awesome and congratulates Wayne on a job well done. The music is the inspiration for the concept,” he said. “Damian and I had a conversation about the look and feel of the video and the music created the artistic direction to complete the video.”
Marshall has a litany of collaborations showcasing his diversity and creative talents in music. Collaborations with Konshens, Tarrus Riley, TOK, and other top artiste will be included on his upcoming album. The Go Hard single is one of several projects on the Ghetto Youths International label that have been unveiled this year. In 2012 the label also produced Don’t Change Your Number by Christopher Ellis featuring TOK’s Bay C and Black AM I’s Modern Day Freedom.