Six-time Grammy award-winning, multi-platinum recording artists The Black Eyed Peas have announced that they will host The Official Black Eyed Peas Friday Night B4 Party in honor of Sunday’s Big Game presented by Capital A Entertainment and Grassroots Productions on Friday, February 4th, 2011 at Tower Building in Fair Park, 3809 Grand Ave, Dallas, TX 75210. The event is sponsored by UnderArmour and Bacardi and will run from 9 p.m. – 4 a.m.
Since forming in 1995, The Black Eyes Peas have sold more than 28 million albums worldwide and more than 30.8 million digital tracks. On November 30, 2010, The Black Eyed Peas released The Beginning , the follow-up to the group’s blockbuster CD The E.N.D . which has sold more than 11 million copies world-wide, while spending 52 weeks on the Billboard Top 200 chart. It is also the first album in two decades by a duo or group to yield five Top 10 songs on Billboard’s Hot 100 chart, including the No. 1 hits “Boom Boom Pow,” “I Gotta Feeling ” (which is the best-selling digital song in SoundScan history), and “ Imma Be ,” as well as the Top 10’s “Meet Me Halfway” and “Rock That Body.” The quartet, comprised of will.i.am, FERGIE, apl.de.ap and TABOO, has logged more than 300 headline tour dates in 29 countries with more than 2.2 million tickets sold.
The Big Game will take place on Sunday, February 6th and will mark the first Big Game in the Dallas-Fort Worth area at the new 1.2 billion dollar Cowboys Stadium. Close to 110,000 fans will attend the Big Game, and an additional 300,000 will come to the Dallas- Fort Worth area to participate in Big Game related festivities.